The Benjamin Franklin Effect is an odd phenomenon of reverse psychology wherein doing something special for someone makes us like them more. In this short science experiment, the guys at SoulPancake set out to apply this insight to the realm of romantic relationships. Though the task itself may appear silly and the quantitative finding hardly earth-shattering, beneath it lies a bigger and rather important qualitative point about the push-and-pull of a healthy relationship.
Make sure you allow room in the relationship for the other person to also give it back and invest in you. So maybe don’t insist on paying the bill every time or driving to their place every time. Give them a shot to invest and put just as much into it as you do. Whether you’re trying to get into a relationship or deeper into a long-term one, give your partner a chance to contribute to it.
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